Fuorisalone 2018: Eterno Ivica in Milan on April 17 to 22, 2018Eterno Ivica

Fuorisalone 2018 in Milan on April 17 to 22, 2018

Fuorisalone 2018 in Milan on April 17 to 22, 2018

9 avril 2018

This year, at Fuorisalone in Milan on April 17 to 22, 2018, Eterno Ivica will feature three important collaborations (including Audi City Lab) and the new Phonolook line at Palazzo Litta.

Also this year Eterno Ivica has been confirmed among the Partner companies that contributed to the installation designed by the British studio Asif Khan “Il Tempietto nel Bosco”, in the main courtyard of  Palazzo Litta exhibition, a historical residence in the heart of Milan that will turn into a theater of contemporary design during the Design Week thanks to the project The Litta Variations / 4th  movement , conceived and curated by DAMN° and MoscaPartners.

Thewooden installation for The Litta Variations / 4th movement, characterized by a marked upward projection, interprets both the natural element of the wood and the architecture of an open-air cathedral, the continuation of the Renaissance grid of the Palace which, through a matrix of interconnected rooms and corridors, leads to a place of peace and relaxation.

“The intimate surrounding rooms are intended as a place to relax and converse during the intense days of the Milan Design Week. A soft surface under the feet offers a contrasting texture for the many miles of sidewalk that visitors will have crossed”  says Asif Khan.

But that’s not all. Particularly relevant this year are the presence of Eterno Ivica’s supports "beneath" the event at the Audi City Lab in Corso Venezia 11, underpinning the flooring of the above 1600 square meters of installation, and the collaboration with dOT – Design Outdoor Taste in piazza San Marco, in the heart of Brera Design District, for the Fuorisalone outdoor event, also "supported" by Eterno Ivica supports, ideal partners of a temporary urban garden.


The MAD project for Audi City Lab focuses on the theme of intuition, reconfiguring not only a physical, but also an ideal space.

The coexistence of a circular ring (an element of absolute perfection and part of the Audi logo itself) as opposed to the inscribing square (the courtyard of the 16th century building in Corso Venezia 11, a place of contention and growth ever since) is in fact a symbol of the constant search for perfection, which is never to be attained (the ring is suspended) and which is itself paving the road to progress.
The visitor is cast into a futuristic environment, lit up by the reflections of a ring of light on a pond, symbolically representing the fifth of the four Audi rings (and its values), which virtually provides the link to the vision.

A dialogue that is a metaphor of the constant relationship between man and the elements, here interpreted by the perpetual game of reflections in which the changing forms of the sky are co-protagonists.

The concept of ‘time’ free from its metrics, becomes an unexpected, nebulizing effect supported by a sound design controlled by an algorithm. A luminous, infinite and unexpected whole that invites one to look upwards.
Even without a goal, just like the constant journey towards innovation.
A project inspired by the DNA of the Audi brand, where vision coincides with technological evolution, expressed here with the presence of the Aicon prototype , which redesigns the very idea of luxury: invisible and dematerialized, an integral part of the installation, and able to liberate and enhance time thanks to new mobility models.


In piazza San Marco, on the other hand, in a setting of 400 square meters surrounded by greenery, a selection of prestigious brands of furniture, flooring, conservatories, vases, champagne and a new, dynamic and artistic installation, make dOT an oasis of wellbeing, conviviality and charme.
Mood of the 2018 edition: ‘Acqua e Mediterraneo’, symbolically there with a designer spa and a wide floral selection typical of the Mediterranean scrub. With dOT, the heart of Brera turns into a luxuriant urban garden, punctuated by an elegant In&Out ambience and emphasized by settings that compose a mosaic of solutions for living in the open air.

 

Programme

THE LITTA VARIATIONS / 4th  MOVEMENT
17 - 22 April 2018

Palazzo Litta - Corso Magenta 24, Milano

Press Preview: Monday, 16 April 2018, 3 to 7 pm.

Opening Party: Tuesday, 17 April 2018, at 7 pm | by invitation.

 

AUDI CITY LAB / FIFTH RING
16 - 22 April 2018

Corso Venezia 11, Milano

Opening Party: Wednesday, 18 April 2018, at 7 pm | by invitation.


dOT – Design Outdoor Taste
17 - 22 April 2018

Brera Piazza San Marco, Milano 20121

 

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